They Ask Me Why I Built Roy Jewels...

I say, I just did. I wanted to.

There are yearnings in life you can't define or explain. They just exist inside of you, always have, and always will.

That's Roy Jewels.

I'd love to narrate a story of how, as a boy, I was left with my grandparents in India because my Mom had to come to America first and my Dad had to follow, and of course, you can't take a baby.

I'd love to say that staying with my grandfather, a stonemason (Jugalprasad Mistry, PBUH), was why I fell in love with stones—I just happened to like the shinier, smaller ones.

I'd love to say it was destiny.

So, I said it.

Roy Jewels. My Destiny.

Now Yours.

But What About Roy Jewels...

But here's the thing: it didn't happen the way it was supposed to, or the way I wanted it to, or here, or there, or anywhere.

It just happened.

And that's what makes the world so beautiful. Nay...Divine.

Just happening is what makes the world so fascinating, so divine, so manifesting. 

Just happening, when you least expect it, most want it, and damn near need to drink from it before you die of thirst is…the holy grail.

Divinity. They call it.

And that divinity manifested is Roy Jewels.

That sounds deep, because depth is truth. That sounds true, because it's deep.

So here we are, Roy Jewels.

We believe every tangible object that surfaces on God's Blue Earth Is Divine.

In India, many of us are litholatrous. Here's the secret: It's not just India. We'd argue, not just argue, but prove that this litholatry is what makes us human.

To touch, to taste, to smell, to kiss, to hold...to worship...that which…is Divine.

We are Roy Jewels. Litholatrous.

-A.J. Roy

September 19th, 2026